Lotus School Campaign
website design - branding
Lotus bakeries would like to launch a campaign to support Flemish schools. Thus, they want to appeal to schools, teachers and their students to participate in the campaign and support the school (and students) in a sustainable way.
The campaign is "powered by Lotus," meaning that the campaign's (main) purpose is not to advertise their own products. The problem (and the search for solutions) is the starting point for the campaign; in which the Lotus brand takes a supporting role. The campaign is compatible with the values of the brand.